professional experience

Itaú Unibanco - Digital Communication Team (2024 - Present)   |   Senior Product Designer

- Led design strategy for mobile app communication areas, balancing business goals and user needs.
- Developed and maintained landing pages, ensuring performance and design consistency.
- Created design documentation and guidelines to standardize components across teams.
- Trained squads on design and communication best practices.
- Worked closely with PMs, POs, developers, and content designers to deliver scalable solutions.

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Cielo SA (2022-2024)   |   Senior UX Designer

- Led end-to-end design using the Triple Diamond framework.
- Conducted research and usability testing to support product decisions.
- Mapped user journeys and designed Figma prototypes for web and mobile.
- Facilitated stakeholder workshops and collaborated with cross-functional teams.
- Delivered continuous improvements that enhanced onboarding and product understanding.
- Increased checkout flow conversion by 30% and reduced abandonment rate by 40% through targeted design improvements

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Dootax (2019 - 2022)   |   UX Designer

- Established and led the UX practice, evolving from content to full design ownership.
- Conducted usability research (NPS, CSAT, SUS), mapped journeys and created prototypes.
- Improved onboarding flows and developed a knowledge base to support users.
- Produced strategic content (manuals, UX writing, e-books, videos).
- Helped shape internal processes with a user-centered approach.

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